NAICS 11
Agriculture, forestry & fishing
Research producers, operating land and facilities, seasonal activity and the organizations around them.
Read guideResources
Industry data guides.
Find useful business and people information. Understand what it tells you. Turn it into a clearer view of the accounts you want to serve.
20 sectors · 96 subsectors · US-focused research
Organized by the US Census Bureau’s NAICS 2022 classification. Each guide includes its full subsector list, practical sources and a worked research example. Coverage and access vary by source.
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Common sources, less obvious records, and the decisions each can inform.
NAICS 21
Mining, quarrying & oil and gas
Connect operators to mines, wells and projects, then investigate operating activity and supplier fit.
Read guideNAICS 22
Utilities
Understand service territories, operating assets, investment plans and the teams responsible for procurement.
Read guideNAICS 23
Construction
Separate projects, property owners, contractors and trades to investigate work at the right stage.
Read guideNAICS 31-33
Manufacturing
Connect companies, plants and buying teams using operating evidence, equipment context and supply-chain records.
Read guideNAICS 42
Wholesale trade
Qualify distributors, product lines, warehouses and channel relationships before approaching a potential partner.
Read guideNAICS 44-45
Retail trade
Match brands to store operators, understand their footprint and investigate merchandising and expansion decisions.
Read guideNAICS 48-49
Transportation & warehousing
Research carriers, fleets, routes and facilities while keeping operating authority separate from commercial demand.
Read guideNAICS 51
Information, media & technology
Investigate publishers, software companies, networks and infrastructure through their products, assets and operating evidence.
Read guideNAICS 52
Finance & insurance
Distinguish regulated institutions, branches and intermediaries, then research organizational changes and relevant functions.
Read guideNAICS 53
Real estate, rental & leasing
Resolve property owners, managers and rental operators without confusing an asset address with a buying team.
Read guideNAICS 54
Professional & technical services
Qualify firms by practice, specialist capability and client context, then investigate the people delivering the work.
Read guideNAICS 55
Management & holding companies
Map parents, subsidiaries and headquarters to understand which entity operates, controls or purchases.
Read guideNAICS 56
Administrative, support & waste services
Research staffing, facilities, business-support and waste operators through contracts, licenses and operating footprints.
Read guideNAICS 61
Educational services
Connect schools and training providers to their governing organizations, programs, facilities and procurement routes.
Read guideNAICS 62
Healthcare & social assistance
Research provider organizations, service locations and ownership using organizational records rather than patient information.
Read guideNAICS 71
Arts, entertainment & recreation
Understand venues, operators and seasonal programs, then investigate the teams responsible for facilities and partnerships.
Read guideNAICS 72
Accommodation & food services
Connect hotels, restaurant brands and franchise locations to the operators and functions that make buying decisions.
Read guideNAICS 81
Repair, personal & membership services
Research local service operators, repair networks and membership organizations through licenses, locations and public records.
Read guideNAICS 92
Public administration
Understand agencies, responsibilities, budgets and procurement processes before qualifying a public-sector opportunity.
Read guideA method for any market
From sources to a useful account brief.
Assess coverage, match the right entities and keep documented facts separate from commercial hypotheses. Use the worksheet and worked example to decide what to investigate next.
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