Evidence you can check.
Source links and observation dates make it clear where a finding came from and how current it is.
Our methodology
What goes into
good research.
Good research starts with the decision you need to make. We work with your team to define what matters, find the evidence and turn it into something you can act on.
Start with the decision.
Which accounts should you pursue? Where could you expand? What has changed around you? We agree the question, scope and intended use, and speak with the people closest to your customers.
Challenge the customer profile.
We examine your assumptions about who buys, why they buy and what makes an account a poor fit. Together, we define the criteria and changes worth looking for. A signal needs a clear connection to your offer.
Find the sources. Test a sample.
We assess public information, licensed data and the company information you choose to share. A small research sample tests coverage, freshness and usefulness before a larger commitment. Access, permitted use and cost shape the plan.
Check the business behind the name.
We distinguish parent companies, operating businesses and individual locations, then investigate the relevant people and where decisions sit. Human review checks the evidence, ambiguous matches and the reasoning behind a recommendation.
Make the handoff useful.
Your team receives the agreed brief and working files, with sources, open questions and suggested next steps. We review the findings together. For ongoing work, we agree which changes matter, how often to refresh the research and how your feedback informs the next update.
The engineering behind the research.
For your technical team: how we approach company and person records, source evidence, multi-agent workflows and the handoff into your own data.
Explore our research systemsWhat you can expect from the research.
Judgment made explicit.
We distinguish what a source establishes, what we infer and what remains unverified. A change alone does not establish buying intent.
A commercial next step.
The research connects back to your question: an account to explore, a partner to assess or a development to investigate.
Build your research plan with us.
GTM intelligence strategy brings the first steps together: team interviews, an ICP assessment, buying signals, data sources and a practical roadmap. A focused three-week engagement.