@font-face {
  font-family:Newsreader;
  src:url('/fonts/newsreader.woff2') format('woff2');
  font-weight:300 400;
  font-style:normal;
  font-display:swap;
}

@font-face {
  font-family:Newsreader;
  src:url('/fonts/newsreader-italic.woff2') format('woff2');
  font-weight:300 400;
  font-style:italic;
  font-display:swap;
}

@font-face {
  font-family:'Instrument Sans';
  src:url('/fonts/instrument-sans.woff2') format('woff2');
  font-weight:400 500;
  font-style:normal;
  font-display:swap;
}

:root {
  color-scheme:light;
  --paper:#fff;
  --paper-light:#fff;
  --ink:#1f1f1d;
  --muted:#62615b;
  --line:#deddd6;
  --surface:#f5f3ed;
  --surface-warm:#f5f3ed;
  --section-tint:#eef2ef;
  --brand-yellow:#fdba00;
  --yellow-hover:#eaaa00;
  --yellow-wash:#fff3cd;
  --serif:Newsreader,Georgia,serif;
  --sans:'Instrument Sans',Arial,sans-serif;
  --radius-panel:24px;
  --radius-control:999px;
  --radius-input:12px;
  --gutter:clamp(24px,5.5vw,88px);
  --frame:clamp(16px,1.65vw,28px);
  --space:clamp(64px,7vw,112px);
}

* {
  box-sizing:border-box;
}

html {
  scroll-behavior:smooth;
  scroll-padding-top:24px;
}

body {
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font:400 18px/1.55 var(--sans);
  -webkit-font-smoothing:antialiased;
}

a {
  color:inherit;
  text-decoration:none;
}

button,input,select,textarea {
  font:inherit;
}

button,a,summary {
  -webkit-tap-highlight-color:transparent;
}

button {
  cursor:pointer;
}

img {
  display:block;
  width:100%;
  height:auto;
}

h1,h2,h3,h4,p {
  margin:0;
}

h1,h2 {
  font-family:var(--serif);
  font-weight:400;
  line-height:1.04;
  letter-spacing:-.035em;
}

h1 {
  font-size:clamp(54px,6vw,90px);
}

h2 {
  font-size:clamp(34px,3.1vw,46px);
}

h3,h4 {
  font-family:var(--sans);
  font-weight:500;
  line-height:1.3;
  letter-spacing:-.025em;
}

h3 {
  font-size:24px;
}

p+p {
  margin-top:18px;
}

strong {
  font-weight:500;
}

em {
  font-weight:400;
}

::selection {
  background:var(--brand-yellow);
  color:var(--ink);
}

:focus-visible {
  outline:3px solid var(--ink);
  outline-offset:5px;
}

[hidden] {
  display:none!important;
}

.container {
  width:100%;
  max-width:1440px;
  margin-inline:auto;
  padding-inline:var(--gutter);
}

.section {
  padding-block:var(--space);
}

.eyebrow {
  font:500 16px/1.45 var(--sans);
  margin-bottom:20px;
  letter-spacing:0;
  text-transform:none;
}

.subtle {
  display:block;
  color:var(--muted);
  font-size:14px;
  margin-top:6px;
}

.button {
  display:inline-flex;
  align-items:center;
  justify-content:space-between;
  gap:32px;
  min-height:54px;
  padding:15px 25px;
  border:1px solid var(--brand-yellow);
  border-radius:var(--radius-control);
  background:var(--brand-yellow);
  color:var(--ink);
  font:500 16px/1.4 var(--sans);
  transition:background .18s,border-color .18s;
}

.line-arrow {
  display:inline-block;
  flex:none;
  width:1.15em;
  height:1.15em;
  vertical-align:-.15em;
}

.button .line-arrow { width:24px; height:24px; }

.button:hover {
  background:var(--yellow-hover);
  border-color:var(--yellow-hover);
}

.button-secondary {
  background:transparent;
  border-color:var(--line);
}

.button-secondary:hover {
  background:var(--surface);
  border-color:var(--ink);
}

.text-link {
  display:inline-flex;
  align-items:center;
  justify-content:space-between;
  gap:30px;
  min-height:44px;
  padding-block:9px;
  border-bottom:1px solid var(--ink);
  font:500 16px/1.45 var(--sans);
  width:fit-content;
}

.text-link .line-arrow { width:23px; height:23px; }

.text-link:hover {
  border-color:var(--brand-yellow);
}

.skip-link {
  position:fixed;
  z-index:99;
  top:10px;
  left:16px;
  padding:12px;
  background:var(--paper);
  transform:translateY(-200%);
}

.skip-link:focus {
  transform:none;
}

.site-header {
  position:relative;
  z-index:30;
  background:var(--paper);
}

.header-inner {
  max-width:1440px;
  margin:auto;
  padding:22px var(--gutter);
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;
  min-height:96px;
}

.wordmark {
  display:inline-flex;
  align-items:center;
  width:280px;
  max-width:100%;
  min-height:44px;
  flex-shrink:0;
}

.wordmark picture { display:block; width:100%; }

.wordmark img {
  width:100%;
  height:auto;
}

.site-header nav {
  display:flex;
  align-items:center;
  gap:32px;
  font-size:15px;
}

.site-header nav>a:not(.button) {
  padding-block:12px;
  border-bottom:1px solid transparent;
}

.site-header nav>a:not(.button):hover,.site-header nav>a[aria-current] {
  border-color:var(--brand-yellow);
}

.site-header nav .button {
  margin-left:14px;
  min-height:50px;
  padding:12px 23px;
  font-size:15px;
}

.services-nav { position:relative; }
.services-trigger {
  display:flex;
  align-items:center;
  gap:8px;
  min-height:48px;
  border:0;
  border-bottom:1px solid transparent;
  padding:12px 0;
  background:transparent;
  color:var(--ink);
}
.nav-chevron { width:16px; height:16px; fill:none; stroke:currentColor; stroke-width:1.5; flex-shrink:0; }
.services-trigger:hover,.services-trigger.is-current,.services-trigger[aria-expanded=true] {
  border-bottom-color:var(--brand-yellow);
}
.services-menu {
  position:absolute;
  top:calc(100% + 10px);
  left:-24px;
  width:292px;
  padding:14px;
  border:1px solid var(--line);
  border-radius:18px;
  background:var(--paper);
  box-shadow:0 16px 36px #1f1f1d12;
}
.services-menu::before {
  content:'';
  position:absolute;
  left:0;
  right:0;
  top:-12px;
  height:12px;
}
.services-menu[hidden] { display:none; }
.services-menu a {
  display:block;
  padding:12px 14px;
  border-radius:8px;
  white-space:nowrap;
}
.services-menu a:hover,.services-menu a:focus-visible { background:var(--surface); }
.services-menu a[aria-current] { font-weight:500; }
.services-menu .all-services {
  display:flex;
  justify-content:space-between;
  margin-top:8px;
  border-top:1px solid var(--line);
  border-radius:0;
  color:var(--muted);
}

.menu-toggle {
  display:none;
}

.hero-emphasis {
  font:inherit;
  text-decoration:underline;
  text-decoration-color:var(--brand-yellow);
  text-decoration-thickness:3px;
  text-underline-offset:.13em;
  text-decoration-skip-ink:none;
}

.sr-only { position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0; }
.hero-word-line { display:block; min-height:1.2em; }
[data-rotating-word] { display:inline-block; transition:opacity 180ms ease; }
[data-rotating-word].is-fading { opacity:0; }

.home-hero {
  position:relative;
  isolation:isolate;
  display:flex;
  align-items:center;
  min-height:560px;
  height:min(730px,calc(100svh - 124px));
  max-width:1552px;
  margin:0 var(--frame);
  border-radius:var(--radius-panel);
  overflow:hidden;
  background:#30382f;
  color:white;
}
.hero-picture { position:absolute; inset:0; z-index:-2; }
.hero-picture picture { display:block; width:100%; height:100%; }
.hero-picture::after { content:''; position:absolute; inset:0; background:linear-gradient(90deg,rgba(16,24,19,.79),rgba(16,24,19,.52) 47%,rgba(16,24,19,.04) 82%); }
.hero-image { height:100%; object-fit:cover; object-position:center 48%; }
.hero-content { padding:56px clamp(30px,4.6vw,74px); width:100%; }
.hero-content h1 { font-size:clamp(68px,6.7vw,98px); line-height:1.02; letter-spacing:-.04em; }
.hero-support { margin-top:30px; }
.hero-support>p { font-size:19px; line-height:1.55; max-width:400px; text-wrap:pretty; }
.hero-actions { margin-top:30px; }
.home-hero :focus-visible { outline-color:white; }
.section-band { background:var(--section-tint); }
.strategy-card { margin-bottom:18px; background:var(--section-tint); }
.service-card.strategy-card>p { max-width:780px; }
.home-method .text-link { margin-top:26px; }
@media(min-width:1600px) { .home-hero { margin-inline:auto; } }
@media(min-width:701px) and (max-width:960px) { .hero-content h1 { font-size:60px; } .hero-support>p { max-width:330px; } .hero-image { object-position:62% center; } }
@media(max-width:700px) {
  .home-hero { height:min(660px,calc(100svh - 108px)); min-height:550px; align-items:flex-start; }
  .hero-content { padding:28px 24px; height:100%; display:flex; flex-direction:column; justify-content:space-between; gap:40px; }
  .hero-support { margin-top:auto; }
  .hero-content h1 { font-size:clamp(40px,12.3vw,60px); line-height:1.04; }
  .hero-support>p { font-size:16px; line-height:1.5; margin-top:0; max-width:310px; }
  .hero-actions { margin-top:22px; }
  .hero-actions .button { min-height:54px; max-width:100%; font-size:15px; padding:14px 18px; gap:20px; }
  .hero-picture::after { background:linear-gradient(180deg,rgba(16,24,19,.66),rgba(16,24,19,.14) 30%,rgba(16,24,19,.05) 46%,rgba(16,24,19,.76) 73%,rgba(16,24,19,.93)); }
  .hero-image { height:118%; transform:translateY(-15.25%); object-position:center bottom; }
}
@media(min-width:600px) and (max-height:500px) {
  .home-hero { min-height:230px; height:auto; }
  .hero-content { display:grid; grid-template-columns:1fr 1fr; gap:16px 28px; padding:24px 30px; }
  .hero-content h1 { font-size:47px; }
  .hero-support { margin:0; }
  .hero-support>p { font-size:15px; margin:0; }
  .hero-picture::after { background:rgba(16,24,19,.76); }
  .hero-actions { margin-top:18px; }
  .hero-actions .button { min-height:46px; padding:10px 20px; font-size:14px; }
}

.section-heading {
  display:flex;
  justify-content:space-between;
  align-items:flex-end;
  gap:48px;
  margin-bottom:44px;
}

.section-heading>p {
  color:var(--muted);
  font-size:17px;
  max-width:350px;
}

.service-cards {
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:18px;
}

.service-card {
  background:var(--surface);
  border-radius:var(--radius-panel);
  padding:32px;
  display:flex;
  flex-direction:column;
  min-width:0;
  transition:background .18s;
}

.service-card:hover {
  background:var(--yellow-wash);
}

.service-card-heading {
  display:flex;
  align-items:flex-start;
  justify-content:space-between;
  gap:12px;
}

.service-card h3 {
  font-size:32px;
  line-height:1.15;
  letter-spacing:-.035em;
}

.service-card-heading>.line-arrow { width:29px; height:29px; }

.service-card>p {
  font-size:16px;
  color:var(--muted);
  margin-top:28px;
  max-width:34ch;
}

.card-link {
  display:flex;
  align-items:center;
  justify-content:space-between;
  width:100%;
  gap:10px;
  margin-top:28px;
  font-size:15px;
  font-weight:500;
  min-height:44px;
}

.card-link .line-arrow { width:25px; height:25px; }

.intro-proof {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:8%;
  align-items:center;
}

.section-copy h2 {
  margin-bottom:28px;
}

.section-copy>p {
  max-width:450px;
  font-size:18px;
}

.section-copy .text-link {
  margin-top:24px;
}

.research-sheet {
  min-width:0;
  padding:32px;
  border:1px solid #d8dfd9;
  border-radius:var(--radius-panel);
  box-shadow:0 8px 28px rgba(31,42,34,.045);
  background:var(--paper);
  color:var(--ink);
  text-align:left;
}
.research-heading .research-type {
  margin:0 0 22px;
  font:500 14px/1.4 var(--sans);
  color:var(--muted);
}
.research-heading h3 {
  font:400 38px/1.06 var(--serif);
  letter-spacing:-.035em;
}
.research-heading>p:last-child { margin-top:12px; color:var(--muted); font-size:15px; }
.research-figures {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:28px;
  margin:30px 0 26px;
  padding-block:24px;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.research-figures>div { display:flex; flex-direction:column; }
.research-figures dt { order:2; }
.research-figures dd { margin:0 0 8px; font:400 36px/1.1 var(--sans); letter-spacing:-.045em; }
.research-figures dt { max-width:20ch; color:var(--muted); font-size:14px; line-height:1.4; }
.research-detail { margin:26px 0; }
.research-detail>div { display:grid; grid-template-columns:130px 1fr; gap:24px; padding-block:18px; border-bottom:1px solid var(--line); }
.research-detail>div:first-child { border-top:1px solid var(--line); }
.account-brief .research-detail>div { border:0; padding:0; }
.research-detail dt { font:500 15px/1.45 var(--sans); }
.research-detail dd { margin:0; font-size:15px; line-height:1.55; }
.research-conclusion { margin-top:28px; }
.research-conclusion h4 { margin:0 0 12px; font:500 18px/1.4 var(--sans); }
.research-conclusion p { font-size:16px; line-height:1.55; }
.research-source { margin:24px 0 0; color:var(--muted); font-size:13px; }
.research-source a { text-decoration:underline; text-underline-offset:4px; }
.research-source span { display:block; margin-top:5px; }
.case-story .research-sheet { margin-block:36px; }
.work-entry .research-sheet p { font-size:15px; }
.work-entry .research-sheet .research-source { font-size:13px; }

.account-heading .research-type { font-size:14px; color:var(--muted); margin-bottom:12px; }
.account-heading h3 { font:500 32px/1.15 var(--sans); letter-spacing:-.035em; }
.account-heading>p:last-child { color:var(--muted); font-size:14px; margin-top:8px; }
.account-person { display:flex; gap:14px; align-items:center; padding-block:24px; }
.person-monogram { display:grid; place-items:center; width:48px; height:48px; flex-shrink:0; border-radius:50%; background:var(--section-tint); font:500 17px/1 var(--sans); }
.account-person h4 { font:500 20px/1.3 var(--sans); letter-spacing:-.02em; }
.account-person p { font-size:14px; color:var(--muted); margin-top:3px; }
.account-signals { list-style:none; padding:0; margin:0; border-top:1px solid var(--line); }
.account-signals li { display:grid; grid-template-columns:100px 1fr; gap:16px; padding:14px 0; border-bottom:1px solid var(--line); font-size:15px; line-height:1.5; }
.account-signals strong { font-weight:500; }
.account-brief .research-source { display:flex; flex-wrap:wrap; gap:8px; margin-top:20px; }
.account-brief .research-source span { display:inline; margin:0; }
.work-entry .account-heading>p:last-child,.work-entry .account-person p { font-size:14px; }
@media(max-width:700px) {
  .account-brief { padding:26px; }
  .account-signals li { grid-template-columns:1fr; gap:3px; padding:12px 0; }
  .account-heading h3 { font-size:30px; }
}

.discovery-process { display:grid; grid-template-columns:1fr 1fr; gap:8%; align-items:start; }

.home-method {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:8%;
}

.method-steps article {
  padding-bottom:28px;
  margin-bottom:28px;
  border-bottom:1px solid var(--line);
}

.method-steps article:last-child {
  padding:0;
  margin:0;
  border:0;
}

.method-steps h3 {
  font-size:22px;
  margin-bottom:12px;
}

.method-steps p {
  font-size:17px;
  color:var(--muted);
  max-width:490px;
}

.closing {
  background:var(--surface);
  margin:0 var(--frame);
  border-radius:var(--radius-panel);
}

.closing-inner {
  max-width:1392px;
  margin:auto;
  padding:64px clamp(28px,4.5vw,70px);
  display:grid;
  grid-template-columns:1.25fr 1fr;
  gap:8%;
  align-items:center;
}

.closing-action { display:flex; align-items:center; }

.site-footer {
  padding:72px 0 24px;
}

.footer-top {
  display:grid;
  grid-template-columns:260px 1fr;
  align-items:start;
  gap:48px;
}

.footer-mark {
  width:245px;
}

.footer-brand>p {
  margin:22px 0 16px;
  font-size:18px;
}

.footer-email {
  display:inline-block;
  padding-block:10px;
  font-size:15px;
}

.footer-links {
  display:grid;
  grid-template-columns:1.15fr 1fr 1fr 1fr;
  gap:24px;
}

.footer-group h2 {
  font:500 16px/1.5 var(--sans);
  letter-spacing:0;
  margin-bottom:16px;
}

.footer-group a {
  display:block;
  padding-block:9px;
  font-size:15px;
  color:var(--muted);
}

.footer-group a:hover,.footer-email:hover,.footer-bottom a:hover {
  color:var(--ink);
  text-decoration:underline;
  text-underline-offset:5px;
}

.footer-bottom {
  display:flex;
  justify-content:space-between;
  align-items:center;
  gap:20px;
  margin-top:48px;
  padding-top:20px;
  border-top:1px solid var(--line);
  font-size:13px;
  color:var(--muted);
}

.footer-bottom a { padding-block:12px; }

.breadcrumb {
  display:flex;
  flex-wrap:wrap;
  gap:12px;
  padding-top:28px;
  font-size:14px;
  color:var(--muted);
}

.breadcrumb a:hover {
  text-decoration:underline;
}

.page-intro {
  padding-block:60px 64px;
}

.page-intro h1 {
  max-width:1060px;
}

.page-intro>p:not(.eyebrow) {
  font-size:20px;
  max-width:680px;
  margin-top:28px;
}

.wide-photo {
  margin:0 var(--frame);
  border-radius:var(--radius-panel);
  overflow:hidden;
  max-height:560px;
}

.wide-photo img {
  height:clamp(240px,36vw,560px);
  object-fit:cover;
  object-position:center 55%;
}

.studio-motion {
  position:relative;
  width:calc(100% - var(--frame) - var(--frame));
  aspect-ratio:26 / 15;
  max-height:720px;
  background:var(--surface-warm);
}

.studio-motion .studio-motion-poster,
.studio-motion-video {
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center 25%;
}

.studio-motion-video {
  opacity:0;
}

.studio-motion.is-ready .studio-motion-video {
  opacity:1;
}

.deliverables,.faq-section {
  display:grid;
  grid-template-columns:.9fr 1.3fr;
  gap:8%;
}

.deliverable-list {
  margin:0;
}

.deliverable-list>div {
  padding:24px 0;
  border-top:1px solid var(--line);
}

.deliverable-list dt {
  font-size:22px;
  font-weight:500;
  line-height:1.3;
  letter-spacing:-.02em;
}

.deliverable-list dd {
  margin:12px 0 0;
  color:var(--muted);
  font-size:17px;
  max-width:610px;
}

.sample-section {
  background:var(--paper);
  border-top:1px solid var(--line);
}

.sample-section .container { padding-inline:var(--gutter); }

.sample-layout {
  display:grid;
  grid-template-columns:.9fr 1.15fr;
  gap:8%;
  align-items:center;
}

.sample-copy>p:not(.eyebrow) {
  font-size:18px;
  margin-top:24px;
  max-width:430px;
}

.sample-copy .text-link {
  margin-top:24px;
}

.faqs details {
  border-bottom:1px solid var(--line);
}

.faqs summary {
  cursor:pointer;
  list-style:none;
  display:flex;
  justify-content:space-between;
  align-items:baseline;
  gap:24px;
  font-size:18px;
  padding:24px 0;
}

.faqs summary::-webkit-details-marker {
  display:none;
}

.faqs summary>span {
  font-size:24px;
  line-height:1.4;
}

.faqs details[open] summary>span {
  transform:rotate(45deg);
}

.faq-answer {
  padding-bottom:25px;
  font-size:17px;
  color:var(--muted);
}


.work-index {
  padding-top:0;
}

.work-entry {
  display:grid;
  grid-template-columns:1.2fr 1fr;
  gap:12%;
  padding-block:52px 68px;
  border-top:1px solid var(--line);
  align-items:center;
}

.work-entry h2 {
  margin-bottom:24px;
}

.work-entry p:not(.eyebrow) {
  font-size:18px;
}

.work-excerpt { border-top:2px solid var(--ink); padding-top:24px; }
.work-excerpt h3 { font:400 36px/1.1 var(--serif); letter-spacing:-.025em; margin-bottom:20px; }
.work-excerpt p { color:var(--muted); }
.work-excerpt p+p { padding-top:16px; border-top:1px solid var(--line); margin-top:16px; }
.work-entry .text-link {
  margin-top:24px;
}


.case-meta {
  display:flex;
  gap:60px;
  margin-top:36px;
  padding-top:24px;
  border-top:1px solid var(--line);
}

.case-meta .eyebrow {
  margin-bottom:8px;
  font-size:14px;
  color:var(--muted);
}

.case-meta p {
  font-size:16px;
}

.case-story {
  display:grid;
  grid-template-columns:220px 1fr;
  gap:8%;
  max-width:1260px;
}

.case-side {
  font-size:16px;
  color:var(--muted);
}

.case-side .text-link {
  margin-top:22px;
  font-size:15px;
}

.story-section h2 {
  font-size:42px;
  margin-bottom:22px;
}

.story-section+.story-section {
  margin-top:44px;
}

.story-section p {
  font-size:18px;
  max-width:740px;
}

.story-section ul {
  padding-left:20px;
  font-size:17px;
  line-height:1.7;
}


.case-back {
  margin-top:36px;
}

.market-logic {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:24px;
  margin-top:24px;
  padding-block:18px;
  border-top:1px solid var(--line);
}

.market-logic .eyebrow {
  font-size:14px;
  margin-bottom:12px;
}

.market-logic p {
  font-size:15px;
}

.shortlist-title {
  font-size:15px;
  padding-block:18px;
  font-weight:500;
}

.shortlist-title span {
  display:block;
  color:var(--muted);
  font-weight:400;
}

.candidate {
  display:grid;
  grid-template-columns:120px 1fr;
  gap:20px;
  padding-block:18px;
  border-top:1px solid var(--line);
  font-size:15px;
}

.change-comparison {
  display:grid;
  grid-template-columns:1fr 1fr;
  margin-top:24px;
}

.change-comparison>div {
  padding:20px;
  background:var(--surface);
}

.change-comparison>div+div {
  background:var(--yellow-wash);
}

.change-comparison .eyebrow {
  font-size:14px;
  margin-bottom:14px;
}

.change-comparison p {
  font-size:17px;
  line-height:1.4;
}


.deliverables>h2,.faq-section>h2,.discovery-process>h2 { font:500 28px/1.25 var(--sans); letter-spacing:-.025em; }

.discovery-outputs .deliverable-list>div:first-child { border-top:0; padding-top:0; }
.discovery-process { padding-block:var(--space); }
.methodology-intro h1 { font-size:clamp(44px,5.2vw,74px); max-width:950px; }
.methodology-flow { padding-top:0; padding-bottom:var(--space); }
.methodology-step { display:grid; grid-template-columns:.8fr 1.2fr; gap:10%; padding:32px 0; border-top:1px solid var(--line); }
.methodology-step h2,.methodology-principles h2 { font:500 27px/1.25 var(--sans); letter-spacing:-.025em; }
.methodology-step p,.methodology-principles p { font-size:17px; }
.methodology-step p+p { margin-top:14px; }
.legal-layout { display:grid; grid-template-columns:220px minmax(0,740px); gap:8%; padding-bottom:80px; }
.legal-toc { font-size:15px; }
.legal-toc a { display:block; padding:9px 0; text-decoration:underline; text-underline-offset:4px; }
.legal-content section { margin-bottom:34px; scroll-margin-top:30px; }
.legal-content h2 { font:500 23px/1.3 var(--sans); letter-spacing:-.02em; margin-bottom:16px; }
.legal-content p,.legal-content li { font-size:16px; line-height:1.7; }
.legal-content ul { padding-left:22px; }
.legal-content a { text-decoration:underline; text-underline-offset:3px; }
.legal-updated { font-size:14px!important; color:var(--muted); }

.studio-principles,.working-together {
  display:grid;
  grid-template-columns:1fr 1.2fr;
  gap:9%;
}

.principle {
  border-top:1px solid var(--line);
  padding-block:26px;
}

.principle h3 {
  font-size:23px;
  margin-bottom:16px;
}

.principle p,.working-copy p {
  font-size:18px;
}

.working-copy .text-link {
  margin-top:24px;
}

.studio-method {
  margin-bottom:var(--space);
  background:var(--surface);
  margin-inline:var(--frame);
  border-radius:var(--radius-panel);
}

.contact-page {
  display:grid;
  grid-template-columns:1fr 1fr;
  align-items:start;
  gap:9%;
  padding-block:65px 100px;
  min-height:620px;
}

.contact-intro h1 {
  font-size:clamp(54px,5.8vw,86px);
}

.contact-intro>p:not(.eyebrow) {
  font-size:20px;
  margin-top:26px;
  max-width:470px;
}

.contact-card { padding:0; }

.contact-card h2 {
  font-size:38px;
  margin-bottom:22px;
}

.contact-card .button {
  margin-top:26px;
}

.contact-fields { border:0; padding:0; margin:26px 0 20px; min-width:0; }
.form-row { display:grid; grid-template-columns:1fr 1fr; gap:20px; }
.form-field { display:flex; flex-direction:column; gap:9px; margin-bottom:22px; min-width:0; }
.form-field label { font-size:15px; font-weight:500; }
.field-optional { color:var(--muted); font-weight:400; }
.form-field input,.form-field textarea {
  width:100%;
  min-width:0;
  border:1px solid #b9b8b1;
  border-radius:var(--radius-input);
  background:var(--paper);
  color:var(--ink);
  padding:14px 16px;
  font:400 16px/1.5 var(--sans);
}
.form-field input { min-height:54px; }
.form-field textarea { min-height:140px; resize:vertical; }
.form-field input:focus-visible,.form-field textarea:focus-visible { outline:2px solid var(--ink); outline-offset:2px; }
.form-field [aria-invalid=true] { border-color:#a02c24; }
.field-error:empty,.form-status:empty { display:none; }
.field-error { font-size:14px; color:#a02c24; }
.form-note { font-size:14px; color:var(--muted); }
.form-note a { text-decoration:underline; text-underline-offset:3px; }
.contact-form .button { margin-top:24px; border:0; }
.contact-form .button:disabled { opacity:.65; cursor:wait; }
.form-status { margin-top:22px; font-size:16px; }
.form-status[data-state=error] { color:#a02c24; }
.contact-honeypot[hidden] { display:none; }

.contact-address {
  margin-top:24px;
  display:block;
  font-size:clamp(19px,2vw,26px);
  font-weight:500;
  overflow-wrap:anywhere;
  margin-bottom:22px;
}

.contact-address:hover {
  text-decoration:underline;
  text-underline-offset:5px;
}

.contact-guidance {
  margin-top:28px;
  font-size:16px;
  color:var(--muted);
}

.contact-guidance h3 {
  font-size:19px;
  color:var(--ink);
  margin-bottom:14px;
}

.contact-guidance ul {
  padding-left:20px;
  line-height:1.8;
}

.contact-guidance a {
  text-decoration:underline;
  text-underline-offset:4px;
}

.privacy-content {
  max-width:1020px;
  padding-bottom:90px;
}

.privacy-content section {
  margin-bottom:36px;
}

.privacy-content h2 {
  font-size:34px;
  margin-bottom:18px;
}

.privacy-content p {
  font-size:17px;
}

.privacy-content a {
  text-decoration:underline;
  text-underline-offset:4px;
}

@media(max-width:1100px) {
  .service-card h3 { font-size:26px; }

  .site-header nav {
    gap:22px;
  }
  .wordmark {
    width:250px;
  }
  .site-header nav .button {
    margin-left:0;
  }
  .service-card {
    padding:26px;
  }

}

@media(min-width:961px) and (max-width:1250px) {
  .header-inner { padding-inline:32px; }
  .header-mark { width:220px; }
  .site-header nav { gap:20px; font-size:14px; }
  .site-header nav > a { white-space:nowrap; }
  .site-header nav .button { margin-left:0; padding-inline:18px; gap:20px; font-size:14px; }
}

@media(max-width:960px) {
  .services-menu::before { display:none; }
  .research-detail>div { grid-template-columns:1fr; gap:8px; }
  .research-figures { gap:16px; }

  .services-trigger { width:100%; justify-content:space-between; padding-block:15px; font-size:19px; }
  .services-menu { position:static; width:auto; padding:4px 0 10px 14px; border:0; border-radius:0; box-shadow:none; }
  .services-menu a { padding:11px 12px; white-space:normal; font-size:16px; }
  .services-menu .all-services { margin-top:4px; }

  .header-inner {
    min-height:86px;
    padding-block:18px;
  }
  .wordmark {
    width:250px;
  }
  .menu-toggle {
    display:flex;
    align-items:center;
    gap:12px;
    justify-content:center;
    min-width:86px;
    min-height:44px;
    padding:10px 14px;
    border:1px solid var(--line);
    border-radius:var(--radius-control);
    background:var(--paper);
    color:var(--ink);
    font-size:14px;
  }
  .menu-lines {
    position:relative;
    width:19px;
    height:12px;
  }
  .menu-lines::before,.menu-lines::after {
    content:'';
    position:absolute;
    left:0;
    width:19px;
    height:1px;
    background:currentColor;
  }
  .menu-lines::before { top:0; }
  .menu-lines::after { bottom:0; }
  .menu-toggle[aria-expanded=true] .menu-lines::before { top:5px; transform:rotate(45deg); }
  .menu-toggle[aria-expanded=true] .menu-lines::after { bottom:6px; transform:rotate(-45deg); }
  .menu-toggle[aria-expanded=true] {
    background:var(--surface);
  }
  .site-header nav {
    display:none;
    position:absolute;
    top:100%;
    left:var(--frame);
    right:var(--frame);
    background:var(--paper);
    border:1px solid var(--line);
    border-radius:var(--radius-panel);
    padding:18px 24px;
    box-shadow:0 14px 25px #1f1f1d15;
    max-height:calc(100svh - 92px);
    overflow:auto;
    align-items:stretch;
    gap:4px;
  }
  .site-header nav.is-open {
    display:flex;
    flex-direction:column;
  }
  .site-header nav>a:not(.button) {
    padding-block:15px;
    font-size:19px;
  }
  .site-header nav .button {
    margin-top:12px;
    justify-content:space-between;
  }

.section-heading {
    display:block;
  }
  .section-heading>p {
    margin-top:24px;
  }
  .service-cards {
    gap:14px;
  }
  .service-card {
    padding:24px;
  }
  .intro-proof,.sample-layout {
    gap:5%;
  }

  .footer-top {
    grid-template-columns:1fr;
    gap:36px;
  }
  .footer-mark {
    width:220px;
  }
  .case-story {
    grid-template-columns:170px 1fr;
    gap:5%;
  }
}

@media(max-width:700px) {
  .form-row { grid-template-columns:1fr; gap:0; }

  .discovery-process { grid-template-columns:1fr; gap:28px; }
  .research-heading h3 { font-size:36px; }
  .research-figures dd { font-size:32px; }
  .research-figures dt { font-size:13px; }
  .research-figures { margin-block:24px; }
  .header-mark { width:220px; }
  .header-inner { gap:12px; }

  .service-card h3 { font-size:30px; }
  .service-card>p { margin-top:20px; }

  :root {
    --gutter:24px;
    --frame:16px;
    --space:64px;
    --radius-panel:22px;
  }
  body {
    font-size:17px;
  }
  .header-inner {
    padding:14px 20px;
    min-height:76px;
    gap:16px;
  }
  .wordmark {
    width:210px;
  }
  .menu-toggle {
    min-width:78px;
    gap:10px;
    font-size:13px;
  }

  h1 {
    font-size:52px;
  }
  h2 {
    font-size:35px;
  }
  .section-heading {
    margin-bottom:30px;
  }
  .section-heading>p {
    font-size:16px;
    margin-top:22px;
  }
  .service-cards {
    grid-template-columns:1fr;
    gap:14px;
  }
  .service-card {
    padding:26px 28px;
  }
  .service-card>p {
    max-width:450px;
  }
  .card-link {
    margin-top:20px;
  }
  .intro-proof,.home-method,.sample-layout,.deliverables,.faq-section,.studio-principles,.working-together,.contact-page {
    grid-template-columns:1fr;
    gap:34px;
  }

  .section-copy>p {
    font-size:17px;
  }
  .section-copy h2 {
    margin-bottom:22px;
  }

  .method-steps h3 {
    font-size:21px;
  }
  .method-steps p {
    font-size:16px;
  }
  .closing-inner {
    grid-template-columns:1fr;
    gap:28px;
    padding:42px 28px;
  }
  .closing h2 {
    font-size:35px;
  }
  .closing p {
    font-size:17px;
    margin-bottom:22px;
  }
  .site-footer {
    padding-top:44px;
  }
  .footer-top {
    gap:32px;
  }
  .footer-links {
    grid-template-columns:1fr 1fr;
    gap:28px 20px;
  }
  .footer-group h2 {
    margin-bottom:8px;
  }
  .footer-group a {
    min-height:44px;
    font-size:14px;
  }
  .footer-mark {
    width:235px;
  }
  .footer-bottom {
    margin-top:24px;
    font-size:13px;
  }
  .breadcrumb {
    padding-top:22px;
    font-size:13px;
    gap:9px;
  }
  .page-intro {
    padding-block:40px 42px;
  }
  .page-intro>p:not(.eyebrow) {
    font-size:18px;
    margin-top:24px;
  }
  .eyebrow {
    font-size:15px;
    margin-bottom:18px;
  }
  .deliverable-list dt {
    font-size:21px;
  }
  .deliverable-list dd {
    font-size:16px;
  }
  .deliverable-list>div {
    padding-block:22px;
  }
  .sample-section .container {
    padding-inline:22px;
  }
  .sample-copy>p:not(.eyebrow) {
    font-size:17px;
  }
  .sample-copy .text-link {
    margin-top:20px;
  }
  .faqs summary {
    font-size:17px;
    padding-block:22px;
  }
  .faq-answer {
    font-size:16px;
  }
  .work-entry {
    grid-template-columns:1fr;
    gap:30px;
    padding-block:36px 46px;
  }
  .work-entry h2 {
    font-size:35px;
  }

  .work-entry p:not(.eyebrow) {
    font-size:17px;
  }
  .wide-photo img {
    height:280px;
  }
  .case-meta {
    display:grid;
    grid-template-columns:1fr;
    gap:20px;
    margin-top:28px;
    padding-top:22px;
  }
  .case-story {
    display:flex;
    flex-direction:column;
    gap:30px;
  }
  .case-side {
    order:2;
    border-top:1px solid var(--line);
    padding-top:28px;
  }
  .case-side p {
    font-size:15px;
  }
  .case-side .text-link {
    margin-top:12px;
  }
  .story-section h2 {
    font-size:35px;
  }
  .story-section p {
    font-size:17px;
  }
  .case-specimen {
    margin-inline:0;
    margin-block:30px;
  }
  .story-section+.story-section {
    margin-top:36px;
  }
  .candidate {
    grid-template-columns:1fr;
    gap:8px;
    font-size:15px;
  }
  .market-logic {
    grid-template-columns:1fr;
    gap:20px;
  }
  .change-comparison {
    grid-template-columns:1fr;
  }
  .change-comparison>div {
    padding:18px;
  }
  .principle h3 {
    font-size:21px;
  }
  .principle p,.working-copy p {
    font-size:17px;
  }
  .contact-page {
    padding-block:36px 64px;
    gap:34px;
    min-height:0;
  }
  .contact-intro h1 {
    font-size:54px;
  }
  .contact-intro>p:not(.eyebrow) {
    font-size:18px;
  }
  .contact-card h2 {
    font-size:34px;
  }
  .contact-address {
    font-size:22px;
  }
  .contact-guidance {
    font-size:16px;
  }
  .privacy-content {
    padding-bottom:50px;
  }
  .privacy-content h2 {
    font-size:31px;
  }
  .privacy-content p {
    font-size:16px;
  }
}

@media(max-width:360px) {
  :root {
    --gutter:20px;
    --frame:12px;
  }
  .header-inner {
    padding-inline:16px;
    gap:12px;
  }
  .wordmark {
    width:188px;
  }
  .menu-toggle {
    min-width:74px;
    padding-inline:12px;
  }

  h1 {
    font-size:47px;
  }
  h2 {
    font-size:33px;
  }
  .closing-inner {
    padding:36px 24px;
  }
  .closing h2 {
    font-size:33px;
  }
  .button {
    font-size:15px;
    gap:20px;
  }
  .contact-address {
    font-size:20px;
  }
}

@media(prefers-reduced-motion:reduce) {
  html {
    scroll-behavior:auto;
  }
  *,*::before,*::after {
    transition:none!important;
    animation:none!important;
  }
}

.specimen-foot a,.story-section a {
  text-decoration:underline;
  text-underline-offset:3px;
}

.case-question {
  border-top:1px solid var(--line);
  padding-top:28px;
}

.case-question h3 {
  font-size:18px;
  margin-bottom:24px;
}

.case-question p {
  font-size:25px;
  line-height:1.4;
  letter-spacing:-.025em;
}

.case-question p+p {
  font-size:17px;
  color:var(--muted);
  letter-spacing:0;
  margin-top:24px;
}

@media(max-width:700px) {
  .header-mark { width:220px; }
  .footer-mark { width:235px; }
}
@media(max-width:360px) {
  .header-mark { width:46px; min-height:46px; }
}

@media(max-width:700px) {
  .research-sheet { padding:24px; }
  .research-heading h3 { font-size:34px; }
  .research-figures { gap:18px; }
  .research-figures dd { font-size:30px; }
  .research-figures dt { font-size:13px; }
  .deliverables>h2,.faq-section>h2,.discovery-process>h2 { font-size:25px; }
  .methodology-step,.legal-layout { grid-template-columns:1fr; gap:22px; }
  .methodology-step h2,.methodology-principles h2 { font-size:24px; }
  .legal-layout { gap:36px; }
  .legal-toc { border-block:1px solid var(--line); padding-block:16px; }
}

.methodology-principles { background:var(--section-tint); padding-block:64px; }
.methodology-principles h2 { margin-bottom:34px; }
.methodology-principle-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:40px; }
.methodology-principle-grid h3 { font-size:20px; margin-bottom:14px; }
.methodology-principle-grid p { color:var(--muted); font-size:16px; }
.methodology-principles .text-link { margin-top:30px; }
.methodology-discovery { display:grid; grid-template-columns:1fr auto; align-items:center; gap:10%; }
.methodology-discovery h2 { font-size:36px; margin-bottom:22px; }
.methodology-discovery p { font-size:17px; max-width:760px; }
@media(max-width:700px) {
  .methodology-principle-grid,.methodology-discovery { grid-template-columns:1fr; gap:30px; }
  .methodology-discovery .button { width:fit-content; }
  .methodology-discovery h2 { font-size:32px; }
  .methodology-principles { padding-block:48px; }
}

@media(max-width:360px) { .hero-actions .button { font-size:13px; padding:14px; gap:8px; } .hero-actions .button .line-arrow { width:20px; height:20px; } }